Summer at Harbourfront

Imagine the vibrant convergence of cultures at Toronto's core, enticed by lakeside beauty and diverse experiences. In my role crafting Harbourfront Centre's festival campaign, research revealed a unifying element: popsicles, beloved worldwide. Leveraging this insight, I conceptualized a visually compelling narrative. Typography gracefully wrapped around floating popsicles, symbolizing unity and the refreshing essence of summer. Essentially, the visual identity became an invitation for everyone to immerse themselves in the enriching experiences of Harbourfront Centre's summer festival.

The challenge was to engage a diverse audience and encourage them to explore the festival's diverse events. This whimsical imagery not only conveyed the joy of enjoying popsicles on a hot summer day but also symbolized deeper concepts. Popsicles became metaphors for the festival, offering a refreshing escape from the summer heat, revitalizing spirits, and quenching the thirst for cultural exploration.